Updated edition · 2026
CFA Confidential
What it really takes to become a Chartered Financial Analyst. The real story of the CFA Program, from someone who’s been there.
Author · Podcaster · Marketer
Bringing stories to life that demystify investment markets, help leaders get ahead, and build brands people trust.
As Head of Content at Barings and host of the Streaming Income podcast, I turn complex market ideas into stories people actually want to read and hear.
Two books and years of writing on what it takes to build a career, lead well, and keep a life in balance.
Helping leaders and companies find their voice and build a reputation through thought leadership, podcasts and storytelling.
Updated edition · 2026
What it really takes to become a Chartered Financial Analyst. The real story of the CFA Program, from someone who’s been there.
Essays for leaders on how to prioritize, focus, and find balance. Serve with intention. Strive with gratitude.
Conversations with people doing interesting work, about how they think, what they’ve learned, and how they live.
Greg Campion is an author, podcaster and marketer. He is a Managing Director and Head of Content for Barings, where he oversees the firm’s external messaging across areas including investment thought leadership, firm-level client messaging, social media, and advertising and branding. He is also the host and creator of Barings’ podcast Streaming Income, where he interviews investors on the trends driving markets.
Before joining Barings in 2013, Greg spent 12 years with Lehman Brothers and Barclays in institutional sales roles. He earned a BS in Marketing from Stonehill College and an MBA in Finance from NYU Stern, and is a CFA charterholder.
He lives in Charlotte, North Carolina, with his wife, Whitney, and their three kids.